TruDecision Appoints Auto Finance Veteran Joel Kennedy as Chief Operating Officer

October 22, 2018 07:37 AM Eastern Daylight Time

GRAPEVINE, Texas–(BUSINESS WIRE)–TruDecision Inc., a fintech company providing sophisticated applications of artificial intelligence, machine learning and other quantitative tools to auto dealers and lenders, has named Joel Kennedy Chief Operating Officer. Kennedy is the latest addition to the TruDecision executive team, and brings over 21 years of executive experience in auto lending operations, technology and compliance.

“Today, lenders are inundated with analytic solutions gratuitously labeled as AI. The vast majority of these solutions are built by people who have never worked in auto lending,” said Daniel Parry, CEO of TruDecision. “Decision tools can have very negative consequences when designed without a contextual understanding of the business. Our lender customers want to know not only that we have the sophistication to develop top-tier solutions, but that we have also had to live with the results of tools we create as managers and business owners. This is why Joel Kennedy is such a powerful addition to our team. His extensive background will help TruDecision bridge the gap between analytics and the quantifiable results lenders demand.”

Kennedy was a co-founder and original investor in Pelican Auto Finance, and as a senior executive helped to grow the company from a startup to over $100 million in auto receivables. Formerly, he served in senior leadership positions at ACC Consumer Finance, Wells Fargo, Capital One and General Electric. Over his more than two decades in the industry, Kennedy has been integrally involved in the origination of over $6 billion in auto receivables. He holds a Bachelor of Science Degree in Decision and Information Technology from the University of Maryland, and a Master of Business Administration from The George Washington University. He is presently a board member of the National Auto Finance Association.

“I have worked with Daniel Parry for years as a lender peer, and also as his client,” said Kennedy. “I have seen first-hand how powerful analytics combined with a real-world understanding of auto lending can transform business operations. I am very excited to join this team and help TruDecision continue to drive bottom line results for their clients.”

About TruDecision Inc.

TruDecision Inc. is a fintech company focused on driving efficiencies in the auto lending and dealership space with offices in Toronto, Ontario and Grapevine, Texas. Founded in 2017 by seasoned industry executives in finance, analytics and technology, the company deploys sophisticated solutions to clients in Canada and the United States. TruDecision’s cloud-based analytics platform makes artificial intelligence, neural networks and other sophisticated technology accessible, regardless of the customer’s technology infrastructure.

TruDecision Inc.
Daniel Parry, 817-778-9944