TruDecision Announces Leading Blockchain Researcher Dr. John Medellin to Join Advisory Board

September 24, 2018 08:43 AM Eastern Daylight Time

GRAPEVINE, Texas–(BUSINESS WIRE)–TruDecision Inc. announces the advisory board appointment of former IBM and PricewaterhouseCoopers Partner and Southern Methodist University Research Professor John Medellin.

“We are thrilled to have someone of John’s stature join our advisory board and look forward to his contributions as we scale our technology for auto lenders and dealerships,” said Daniel Parry, co-founder and CEO of TruDecision. “Dr. Medellin is not only breaking new ground in blockchain research but brings decades of experience helping some of the largest companies in the world navigate the challenges of competing in a high-tech marketplace. His guidance will be critical in our efforts to take cutting edge science and make it practical and accessible to our customers.”

TruDecision was formed and capitalized in early 2017. The company immediately acquired Texas-based Integrated Fintech, an analytic consulting firm serving auto lenders in the United States. Since inception, the company has expanded to dealership and lender clients in both countries and launched two flagship products: the Expert Auto Credit Score for lenders, and Dealer Edge, which significantly augments auto dealer leads with predictive models and data that improve closure rates while reducing expense.

Dr. Medellin is presently Research Associate Professor at Southern Methodist University, and CEO/CTO of Medellin Applied Research Concepts, LLC. His current research focus is on blockchain consensus algorithms and the implications for workload performance. He has a PhD in Computer Science, Computer Software Engineering from Southern Methodist University, a CPA designation in the State of Texas and holds two patents. Previously, Dr. Medellin spent 11 years as a GBS Partner with IBM and 13 years as a partner with PricewaterhouseCoopers.

“I am truly excited to partner with the team at TruDecision. Their passion for innovation and willingness to embrace the new frontiers of research will allow them to deliver powerful solutions to their clients,” said Dr. Medellin.

About TruDecision Inc.

TruDecision Inc. is a fintech company focused on driving efficiencies in the auto lending and dealership space. Founded in 2017 by seasoned industry executives in finance, analytics and technology, the company deploys sophisticated solutions to clients in Canada and the United States. TruDecision’s cloud-based analytics platform makes artificial intelligence, neural networks and other sophisticated technology accessible, regardless of the customer’s technology infrastructure.

TruDecision Inc.
Daniel Parry, 817-778-9944